I was pretty inspired by a post my husband recently shared with me by Location Rebel about to use Facebook groups to grow your email list. Reading that post reminded me of how useful FB groups are, so I decided to spend some time to refocus on them.
When I first launched my design studio in late 2016, I was active in a TON of different groups. I got some leads from being so active, but being active in so many groups was extremely overwhelming and hard to maintain. I was a bit put off by groups for while after that because it seemed like SO much work! After deciding to give it another shot, I hopped back in a couple groups and within 20 minutes I was talking to someone that wanted to work with me.
Now of course it’s not always like this. But the more time I spend in Facebook groups, the more I keep seeing that they are a gold mine for finding work and growing your business!
So here’s what I did to get back in the game:
- Changed my mindset on how to approach groups so I’m not as overwhelmed.
- Sorted through a ga-zillion Facebook groups that I’ve been a part of. I left a bunch to focus solely on the ones that are relevant to me and my business(es).
- Made an actual plan to help me manage my time better and be able to use the groups well.
Step 1: The Mindset
I feel like mindset is a very important thing in all of life and I definitely found that to be true when it came to using Facebook groups again! For me, I had to remember how useful Facebook groups are instead of seeing them as overwhelming and time consuming. Once I remembered that, it was easy to approach them with an open mind!
Step 2: Be In The Right Groups
This is pretty important and can initially take some time to sort out. If you’re not in a bunch of Facebook groups already, then you’ll want to spend time searching for groups relevant to what you do. There are two things I use Facebook groups for: to get more work for my design studio and to get more sales for my Upwork course. Since I am focused on selling my course and design services, I wanted to be in groups that had other creative business owners, female entrepreneurs, people interested in freelancing, and people that are starting their own business.
While you can join a bunch of groups, I’ve found it best to narrow it down to 3-5. This way you can focus and have a higher chance of getting known or recognized by others in those groups.
My pre-qualifiers for groups:
- Members are active and regularly ask questions. Since I was already a part of a bunch of groups, I was able to go through and see what types of posts were there. I want to be a part of groups where there is an active community of people helping each other out, not just trying to sell each other. I’ve found that groups that have an active community are the easiest to find opportunities in.
- The group has a few hundred to a few thousand people. Not too small and not too big. I found that groups that have thousands of people (usually 20k+) are harder to be noticed in and make connections in. Groups that have less than a few hundred people are easy to get noticed in, but there’s not as much activity.
- The group has weekly prompts. I personally like groups that have prompts because they’re a great way to share what you’re working on and offer advice to others.
- The group has the ability to promote and offer your services. Some groups don’t let you promote yourself AT ALL, even if it’s relevant to someone’s question. This is also a bummer if you just want to share what you’re working on (without trying to solicit yourself!)
Step 3: Make a Plan
After narrowing down which groups to focus on, I knew I needed a plan. My plan honestly ended up being fairly simple. I’m only focusing on 3 main groups right now, but I’m open to adding in more or switching these out depending on how things go over the next few months of being active in these groups.
Once I decided on which groups I wanted to focus on, I made a little spreadsheet to make note of what their weekly prompts are. I check in to each group at least once a day during the work week to see what people are talking about. I try to limit my time to about 30 minutes per day so that I don’t get too sucked in. 😉 I spend most of my time in the groups answering questions that other people have about things I’m familiar with.
That’s it! I’ve honestly found it to be very simple and easy to be active in groups now that I have a plan. I’m excited to see what comes of it over the next few months! It’s been a great way to get leads and sales, but it’s also been a great way to network and get good advice.
Do you use Facebook groups in your business? If so, how? Leave a comment! I’d love to know what your experience has been with using Facebook groups to grow your business!